Paul Sargent Makes History
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      • Poverty and Prosperity
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1.5 Society in an Age of Change

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Key Concept

European society and the experiences of everyday life were increasingly shaped by commercial and agricultural capitalism, notwithstanding the persistence of medieval social and economic structures.

Concept Overview

In the 16th and 17th centuries, Europeans experienced profound economic and social changes. The influx of precious metals from the Americas and the gradual recovery of Europe’s population from the Black Death caused a significant rise in the cost of goods and services by the 16th century, known as the price revolution. The new pattern of economic enterprise and investment that arose from these changes would come to be called capitalism. Family-based banking houses were supplanted by broadly integrated capital markets in Genoa, then in Amsterdam, and later
in London. These and other urban centers became increasingly active consumer markets for a variety of luxury goods and commodities. Rulers soon recognized that capitalist enterprise offered them a revenue source to support state functions, and the competition among states was extended into the economic arena. The drive
for economic profit and the increasing scale of commerce stimulated the creation of joint-stock companies to conduct overseas trade and colonization.


Many Europeans found their daily lives altered by these demographic and economic changes. As population increased in the 16th century, the price of grain rose and diets deteriorated, all as monarchs were increasing taxes to support their larger state militaries. All but the wealthy were vulnerable to food shortages, and even the wealthy had no immunity to recurrent lethal epidemics. Although hierarchy and privilege continued to define the social structure, the nobility and gentry expanded with the infusion of new blood from the commercial and professional classes. By the mid-17th century, war, economic contraction, and slackening population growth contributed to the disintegration of older communal values. Growing numbers

of the poor became beggars or vagabonds, straining the traditional systems of charity and social control. In eastern Europe, commercial development lagged and traditional social patterns persisted; the nobility actually increased its power over the peasantry.

Traditional town governments, dominated by craft guilds and traditional religious institutions, staggered under the burden of rural migrants and growing poverty. The Reformation and Counter-Reformation stimulated a drive to regulate public morals, leisure activities, and the distribution of poor relief. In both town and country, the family remained the dominant unit of production, and marriage remained an instrument of families’ social and economic strategies. The children of peasants and craft workers often labored alongside their parents. In the lower orders of society, men and women did not occupy separate spheres, although they performed different tasks. Economics often dictated later marriages (European marriage pattern). However, there were exceptions to this pattern: In the cities

of Renaissance Italy, men in their early 30s often married teenaged women, and in eastern Europe, early marriage for both men and women persisted. Despite the growth of the market economy in which individuals increasingly made their own way, leisure activities tended to be communal, rather than individualistic and consumerist, as they are today. Local communities enforced their customs and norms through crowd action and rituals of public shaming.
*Language on this page is provided by the College Board.

Sub-Concept 1

Economic change produced new social patterns, while traditions of hierarchy and status persisted.

Sub-Concept 2

Most Europeans derived their livelihood from agriculture and oriented their lives around the seasons, the village, or the manor, although economic changes began to alter rural production and power.

Sub-Concept 3

Population shifts and growing commerce caused the expansion of cities, which often found their traditional political and social structures stressed by the growth.

Sub-Concept 4

The family remained the primary social and economic institution of early modern Europe and took several forms, including the nuclear family.

Sub-Concept 5

Popular culture, leisure activities, and rituals reflecting the persistence of folk ideas reinforced and sometimes challenged communal ties and norms.



Reading Assignments

Pages below are from Jackson Spielvogel's Western Civilization, Updated 9th AP Edition
Reading assignment 1:
  • Economic Recovery - pages 334-335
  • The Golden Age of the Dutch Republic - pages 460-461
  • Economic Conditions in the Sixteenth Century - page 432
  • The Growth of Commercial Capitalism - page 432
  • Overseas Trade and Colonies: Movement Toward Globalization - page 433
Reading assignment 2:
  • The Family in Renaissance Italy – pages 337-340
  • The Family - page 387
  • Education in the Reformation - pages 387-389
  • Women in the Origins of Modern Science - pages 490-492
Reading assignment 3:
  • Religious Practices and Popular Culture - page 389
  • The Witchcraft Craze - pages 437-439
  • A Wondrous Age of Theater - pages 471-473

Interesting Articles

  • The Genius of Venice
  • The Spice that Built Venice
  • A brief history of witches
  • An infographic on Shakespeare and money

Primary Sources

  • Reports of the Genevan Consistory
  • Katherine Zell  (A Protestant Woman) to Ludwig Rabus of Memmingen - page 388
  • Images of Dutch Domesticity - page 461
  • The Trial of Suzanne Gaudry - page 438

Interactive Games

  • Can you survive Early Modern Europe?

Paul Sargent Makes History

  • Home
  • My YouTube Channel
  • AP European History
    • Historical Reasoning Skills
    • Thematic Learning Objectives >
      • Interaction of Europe and the World
      • Poverty and Prosperity
      • Objective Knowledge and Subjective Visions
      • States and Other Institutions of Power
      • Individual and Society
      • National and European Identity
    • Concept Outline
    • Period 1: 1450-1648
    • Period 2: 1648-1815
    • Period 3: 1815-1914
    • Period 4: 1914-Present
    • Exam Review Resources
  • AP Government
    • Concept Outline
    • Constitutional Underpinnings
    • Political Beliefs and Behaviors
    • Linkage Institutions
    • Institutions of Government
    • Civil Rights and Civil Liberties
    • Exam Review
  • Government and Economics
    • Foundations of Government
    • The Constitution
    • Executive Branch
    • The Judicial Branch
    • Voting and Elections
  • My Blog